Senior Product Marketing Manager

Yolk Recruitment • Permanent • Port Talbot, Neath Port Talbot, Wales, United Kingdom • £75k / year • 18h ago

The Opportunity

We are delighted to be supporting a leading SaaS business with the appointment of a Senior Product Marketing Manager.

This is a high-impact opportunity for an experienced product marketer who thrives at the intersection of Product, Marketing and Sales. You will take ownership of the product marketing operating model, lead go-to-market activity and ensure product launches translate into meaningful customer adoption, usage and commercial impact.

You will play a pivotal role in bringing structure, clarity and consistency to product marketing, while working collaboratively with senior stakeholders across the business.

Key Responsibilities

Product Marketing Operations & GTM Ownership

Own and continuously develop the product marketing operating model, setting the standard for how launches are planned, prioritised and executed.
Translate product priorities into clear, actionable go-to-market plans across Marketing, Product and Sales.
Ensure every launch has defined objectives, target segments, messaging, positioning and measurable success metrics.
Drive clarity around what is being launched, when and why, balancing commercial opportunity, product readiness and team capacity.

Cross-Functional Leadership & Stakeholder Management

Act as the central point of alignment between Product, Sales, Lifecycle Marketing and Design.
Proactively manage stakeholders to ensure priorities, timelines and expectations are clearly understood.
Build strong cross-functional relationships and ensure teams are working towards shared commercial outcomes rather than siloed deliverables.

Launch Execution & Delivery

Lead the end-to-end execution of product launches, ensuring high-quality delivery across all relevant customer and internal touchpoints.
Coordinate cross-functional teams to deliver launches on time and to a consistently high standard.
Identify risks and dependencies early and proactively remove blockers.
Ensure launches are outcome-focused, with clear measures around adoption, usage and revenue impact.

Building Scalable Product Marketing Processes

Establish and continuously improve repeatable processes for launch planning and execution, messaging, asset development, sales enablement and post-launch measurement.
Develop clear frameworks, templates and ways of working that allow the product marketing function to scale effectively.
Raise the bar on quality, consistency and efficiency across product marketing outputs.

Adoption, Feedback & Continuous Improvement

Partner with Product and Lifecycle Marketing to ensure launches translate into meaningful seller and customer adoption.
Identify adoption gaps and work cross-functionally to address them.
Establish effective feedback loops with Sales, Support and customer-facing teams to inform future launches and messaging.
Use performance insights and feedback to continually refine and improve the go-to-market approach.

Sales Enablement & Internal Readiness

Ensure Sales and customer-facing teams have clear, actionable and commercially relevant materials for every launch.
Drive consistency in product positioning and messaging across internal teams.
Partner with Sales leadership to ensure priority product initiatives are effectively communicated, understood and adopted.

Measurement & Business Impact

Define and track meaningful success metrics for launches and go-to-market initiatives.
Own reporting on launch performance, adoption and commercial impact within business reviews.
Use data and insight to inform prioritisation, improve execution and drive continuous improvement.
Ensure product marketing activity is clearly connected to measurable business outcomes.

About You

We are looking for an experienced Product Marketing professional with a strong track record within a SaaS, technology or similarly fast-paced product-led environment.

You will be a strategic thinker who is equally comfortable getting into the detail and driving execution. You will have excellent stakeholder management skills and the confidence to influence senior colleagues across Product, Sales and Marketing.

Ideally, you will bring:

Significant experience in Product Marketing, ideally within a SaaS or technology environment.
Proven experience owning and delivering go-to-market strategies and product launches.
Strong commercial understanding and the ability to connect product activity to adoption, revenue and business performance.
Excellent project management and organisational skills, with the ability to manage multiple priorities and stakeholders.
Experience building scalable product marketing processes, frameworks and ways of working.
Strong communication, influencing and stakeholder management skills.
A data-led approach, with experience defining and measuring KPIs and using insight to improve performance.
The ability to operate strategically while remaining highly hands-on and delivery-focused.
A collaborative, proactive approach and the confidence to challenge, influence and bring teams together around shared objectives.

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