Brand Manager

Michael Page • Permanent • Manchester, Greater Manchester, England, United Kingdom • 3h ago

As Brand Manager, you will lead the development and execution of marketing strategies to grow brand awareness, drive sales, and strengthen market share across a portfolio of FMCG products. Working closely with sales, insights, and product teams, you will analyse consumer trends, deliver impactful campaigns, and identify opportunities for sustainable business growth.

Client Details

Our client is an established business operating within the FMCG sector, with a broad product portfolio and a strong presence across multiple markets.

The company is recognised for its customer-focused approach and ability to adapt to changing consumer trends in a dynamic commercial environment.

Description

You will take full ownership of brand strategy, driving growth across a dynamic portfolio and ensuring a clear and consistent position in market
You will lead innovation projects end to end, turning consumer insight into successful product launches that deliver real commercial value
You will create and deliver insight led marketing campaigns that build brand awareness, drive engagement and support sales performance
Working closely with sales, NPD and key stakeholders, you will ensure plans are aligned, integrated and executed brilliantly
You will build strong relationships with agencies and external partners, getting the very best out of them to deliver high quality outcomes
You will play a key role in customer presentations, translating brand strategy into compelling stories that land with impact
You will use data and insight to guide decisions, analysing market trends, consumer behaviour and campaign performance to continuously optimise results
You will manage budgets with care and accountability, ensuring strong return on investment and efficient use of resources
You will contribute to annual planning and help shape the long term vision for the brand

Profile

A successful Brand Manager should have:

A strong background in FMCG marketing with proven experience managing brands
A track record of delivering successful campaigns and product launches
Commercial awareness with the ability to balance creativity and performance
Confidence working cross functionally and influencing stakeholders at all levels
A data driven mindset with strong analytical skills
Excellent communication skills and the ability to tell a compelling brand story

Job Offer

Competitive salary and benefits package.
Opportunities for career development and progression.
Supportive and collaborative team environment.
Hybrid working options.
The chance to work on exciting brand projects.

This is a fantastic opportunity for an experienced Brand Manager looking to take the next step in their career. Apply now to find out more.

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