Head of Sales & Marketing

Recruitment Services UK • Permanent • Leicester, Leicester, England, United Kingdom • 3d ago

Head of Sales & Marketing

Location: Kibworth, Leicestershire, LE8 0YE

Company: KSF Global Ltd

Role: Full-time, Permanent

Reporting to: Managing Director

Company Overview

KSF Global is a growing international supplier of bespoke retail displays, store fixtures, digital retail technology and integrated retail solutions. We work with major retailers and global brands, supporting projects from concept design and engineering through prototyping, manufacturing, warehousing, distribution and installation.

As we enter our next stage of growth of broadened product offers (fixture + digital tech) and verticals (retail, hospitality, health wellness, education), we are looking for an experienced Head of Sales & Marketing to lead our commercial growth strategy, strengthen our sales pipeline and build a more structured and scalable approach to new business, account development and marketing.

Role Summary

This is a senior, hands-on leadership role for someone who combines strong B2B sales capability with strategic marketing awareness.

You will take ownership of KSF's sales and marketing performance, with a particular focus on:

Winning new customers

Developing a strong and predictable sales pipeline

Increasing revenue from existing accounts

Strengthening inbound lead generation

Developing strategic partner channels

Improving sales processes, forecasting and conversion

Building a high-performing sales and marketing function

You will work closely with the Managing Director, Head of Accounts, Operations and Product teams to turn KSF's growth strategy into measurable results.

Key Responsibilities

Sales Growth & New Business

Develop and implement the sales strategy to achieve agreed revenue and growth targets.
Build and maintain a strong, qualified and predictable new-business pipeline.
Lead targeted outbound activity focused on priority retailers, brands and strategic prospects.
Personally support the development and conversion of major opportunities.
Lead pitches, proposals, tenders and commercial negotiations where required.
Improve lead qualification, opportunity management, conversion rates and sales discipline.
Ensure effective use of CRM, pipeline reporting and sales forecasting.
Establish clear sales targets, KPIs and accountability.

New Market Development

Identify and assess opportunities in new sectors, customer groups, products and geographic markets.
Develop practical go-to-market plans for selected growth opportunities.
Research market potential, customer needs, competitor activity and routes to market.
Build initial target-account lists, partnerships and sales pipelines within new markets.
Test new propositions and adjust commercial approaches based on results.
Work closely with Product, Marketing and Operations to ensure KSF can successfully support new market opportunities.

Marketing Leadership

Develop and oversee a marketing strategy aligned with KSF's commercial objectives.
Strengthen inbound lead generation and overall market visibility.
Guide digital marketing, SEO, AI/search visibility, social media, email campaigns, content, case studies and events.
Ensure marketing activity is focused on priority customer segments and measurable commercial outcomes.
Improve the quality and consistency of sales and marketing collateral.
Monitor marketing performance, lead quality, conversion and return on investment.

Team Leadership & Development

Lead, coach and develop the Sales and Marketing team.
Build clear roles, responsibilities, objectives and KPIs across the function.
Improve individual and team sales capability through coaching, structured reviews and development plans.
Introduce consistent sales processes, pipeline reviews and performance management.
Identify skills or resource gaps and support future recruitment as the business grows.
Develop a high-performance culture focused on accountability, collaboration and continuous improvement.

Account Growth

Work closely with the Head of Accounts to identify opportunities for customer growth, retention and cross-selling.
Support the development of clear strategies for stable, growing and newly acquired accounts.
Maintain senior-level relationships with strategically important customers where appropriate.
Ensure newly acquired customers are effectively handed over to the Account and Project teams following successful initial conversion.

Strategic Partnerships

Develop relationships with technology providers, software partners and complementary businesses.

Create referral, joint-selling and joint-marketing opportunities.

Build a measurable pipeline of partner-generated opportunities.

Support development of joint customer propositions and demonstrations.

Commercial Performance

Take ownership of sales performance, pipeline and revenue forecasting.

Maintain strong awareness of gross margin and the commercial quality of opportunities.

Support pricing strategy and major commercial negotiations.

Balance revenue growth with profitability, risk and operational capability.

Provide clear and regular sales and marketing performance reporting to the Managing Director and senior management team.

Skills and Experience

Essential - Sales

Strong experience in senior B2B sales, business development or sales leadership.

Proven track record of winning significant new customer accounts.

Evidence of achieving or exceeding revenue and sales targets.

Experience developing and managing complex or consultative sales opportunities.

Strong new-business prospecting and relationship-development capability.

Experience leading, coaching and developing sales and/or marketing teams.

Demonstrable experience improving sales processes, pipeline management and forecasting.

Experience developing or implementing go-to-market strategies.

Evidence of successfully entering new markets, sectors, territories or customer segments.

Strong commercial negotiation and presentation skills.

Good understanding of marketing and its role in generating qualified sales opportunities.

Strong CRM and data-driven sales management skills.

Excellent communication, leadership and influencing skills.

Ability to combine strategic thinking with a hands-on approach.

Strong cross-functional collaboration skills.

Essential - Marketing

Proven experience developing and delivering B2B marketing strategies aligned with sales and revenue growth.

Strong understanding of digital marketing, SEO, AI/search visibility, content, email and social media.

Experience generating and nurturing qualified inbound leads and improving marketing-to-sales conversion.

Ability to develop targeted campaigns for specific sectors, customer groups and new markets.

Experience creating strong value propositions, case studies, sales collateral and sector-focused content.

Good understanding of account-based marketing, events, trade shows and partner marketing.

Strong analytical skills with experience measuring lead generation, conversion, campaign ROI and marketing-generated pipeline.

Experience using CRM, Google Analytics, Search Console and digital marketing tools.

Ability to lead and develop marketing team members and external agencies.

Strong understanding of how Sales and Marketing work together to create sustainable revenue growth.

Desirable

Experience within one or more of the following would be advantageous:

Retail fixtures and fittings

POS / POP displays

Shopfitting

Retail technology

Manufacturing

Design and build

Interiors

Visual merchandising

Project-based B2B solutions

AV integration

Digital signage

Experience working with major retailers, international brands or multi-site customers would also be highly desirable.

Salary and Benefits

Competitive salary package, dependent on experience.

The package is expected to include:

Competitive basic salary

Performance-related bonus linked to agreed sales and business-growth objectives

Car allowance

Company pension

Paid annual leave up to 25 days

Business expenses in line with company policy

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