Sales and Marketing Manager

Universal Business Team • Permanent • Huntingdon, Cambridgeshire, England, United Kingdom • £60k - £65k / year • 2d ago

Our client, a leading packaging solutions provider based in Kimbolton, Cambridgeshire, is seeking an experienced Sales & Marketing Manager to lead and align both their sales and marketing functions. This is a pivotal leadership role responsible for driving revenue and margin growth, strengthening market presence, and ensuring a cohesive, insight-led commercial strategy across the business.

The successful candidate will oversee the full sales operation, alongside developing and executing the company's marketing strategy. This role offers a unique opportunity to shape the commercial direction of the business at an exciting stage of growth.

Key responsibilities

Sales Leadership & Strategy

Lead, manage, and develop the entire sales function, including Field Sales, Internal Account Management, and Business Development teams
Set and deliver sales targets, forecasts, and budgets aligned with overall business objectives
Report sales KPIs, optimisations, insights, and performance metrics to the leadership team
Develop and implement a clear sales strategy to drive new business acquisition and account growth
Monitor sales performance metrics and provide regular reporting, insights, and improvement plans to the leadership team
Coach and mentor the sales team to improve performance, capability, and engagement
Identify new market opportunities, sectors, and routes to market
Work closely with key customers to strengthen relationships and maximise long-term value
Ensure effective pipeline management and CRM utilisation across all sales teams

Marketing Strategy & Execution

Develop and execute a results-orientated multi-channel marketing strategy aligned with business goals
Report marketing KPIs, optimisations, insights, and performance metrics to the leadership team
Collaborate with key stakeholders across the business to develop new propositions and enhance existing ones
Lead a new website implementation project
Drive new product launches
Shape the company brand narrative and ensure consistent messaging, with a focus on sustainability, innovation, and customer care
Digital & Campaign Management
Website & SEO: Maintain and update website, lead SEO & AdWords strategies, and analyse performance metrics
Social media & email marketing: Build and manage targeted campaigns end-to-end and analyse performance
Content creation: Plan and produce high-quality written content across platforms
Regularly test and optimise campaigns to reduce CPC and CPL, and improve ROI

Sales & Marketing Alignment

Ensure strong alignment between sales and marketing to maximise lead generation and conversion
Develop lead generation strategies that support the sales pipeline
Implement processes for lead tracking, nurturing, and conversion through CRM
Conduct market, customer, and competitor research to identify trends and opportunities

Systems & Reporting

CRM management and optimisation across both sales and marketing functions
Develop dashboards and reporting frameworks to track performance across all commercial activities
Manage external agencies and third-party suppliers effectively and within budget

Requirements

Proven experience in a senior sales and/or marketing leadership role
Strong track record of managing and developing high-performing sales teams
Experience in both strategic planning and hands-on execution across sales and marketing
Strong understanding of digital marketing channels (SEO, PPC, social, email)
Proven success in B2B product sales and marketing environments
Commercially driven with strong analytical and data interpretation skills
Excellent leadership, communication, and stakeholder management skills
Experience with CRM systems (HubSpot or similar) and sales/marketing tools
Highly organised with strong project management capability
Able to work effectively independently and as part of a leadership team
Experience in packaging or related industries is desirable but not essential
Strong IT proficiency, including Microsoft Office and commercial systems

Benefits

Salary of between £60,000 and £65,000 DOE (OTE £80,000)
25 days holiday + bank holidays
Employee assistance programme
Full time, permanent
Monday to Friday, 8.30am to 5pm (please note that this is an onsite position)

IND25

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