Senior Marketing Manager – Retention (6 months FTC)

Pearson Whiffin Recruitment Ltd • Permanent • West Malling, Kent, England, United Kingdom • £60k / year • 10h ago

Senior Marketing Manager – Retention (6 months FTC)

Up to £60k

Kings Hill

Are you an experienced marketing professional with a passion for customer retention and lifecycle marketing? We're recruiting for an exciting opportunity with a well-established organisation looking for an experienced Senior Marketing Manager to lead its retention strategy during a maternity cover.

This is a fantastic opportunity to take ownership of customer engagement, retention and lifecycle marketing while leading a high-performing team.

Duties include:

Developing and delivering customer retention and lifecycle marketing strategies
Managing onboarding, engagement, re-engagement and dormant customer campaigns
Driving upsell and cross-sell initiatives across multiple customer segments
Monitoring campaign performance, analysing data and reporting on key metrics
Working closely with Product, Digital and Customer teams to support new product launches
Leading and developing a successful marketing team
Delivering customer-focused campaigns across email, content and digital channels

To be successful you must have/be:

Experience in customer readiness or go-to-market support for new products and services.
Proven track record in upsell and cross-sell campaign delivery with strong experience in email marketing, content marketing and integrated campaigns
Deep understanding of customer journey mapping and lifecycle optimisation
Advanced capability in data analysis, reporting and visualisation, with the ability to translate data into action
Experience managing and developing teams, with strong leadership and people management skills
Excellent stakeholder management and communication skills

If you're an experienced marketing leader looking for your next contract opportunity, we'd love to hear from you.

Apply now!

This role is being handled by Chloe Wadhams & Holly Ensoll, Business Support Consultant for Pearson Whiffin Recruitment.

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