E-commerce & Digital Marketing Specialist

Location: Flimwell, East Sussex

Salary: From £27,000 per annum

Vacancy Type: Full-time or part-time

About WHW

WHW is a family-owned, award-winning dental manufacturer and supplier, providing over 25,000 product lines to customers across the UK. Built on strong customer relationships and a commitment to continuous improvement, we pride ourselves on delivering outstanding service, quality products and exceptional customer support.

As our business continues to grow, we are looking for a creative, commercially minded E-commerce & Digital Marketing Specialist to join our team at our sales office in Flimwell, East Sussex.

The Role

This is a varied, hands-on role where you'll manage our e-commerce channels and lead our social media activity, helping grow the WHW brand and drive online sales. Working across the business, you'll optimise our online presence, create engaging content and use data to improve performance.

Key Responsibilities

E-commerce

Manage and optimise our online sales channels, including Amazon Seller Central.
Maintain accurate product listings, pricing, images and descriptions.
Identify new marketplace opportunities and support product launches and promotions.
Monitor website and marketplace performance, using analytics to improve sales and customer experience.
Conduct competitor and market research to identify growth opportunities.

Digital Marketing

Manage WHW's social media channels across Facebook, Instagram, LinkedIn and other platforms.
Plan, create and schedule engaging written, graphic and video content.
Maintain a content calendar aligned with marketing campaigns and company news.
Monitor engagement, respond to enquiries and analyse performance.
Support email marketing, website updates and wider digital campaigns.

Collaboration

Work with colleagues across sales, purchasing and customer service to support business objectives.
Help develop digital initiatives that increase traffic, engagement and online sales.
Maintain consistent branding across all digital channels.

About You

You'll be organised, creative and commercially aware, with experience in e-commerce and digital marketing.

Essential

At least 2 years' experience in an e-commerce or digital marketing role.
Experience with Amazon Seller Central and marketplace optimisation.
Experience managing business social media accounts.
Strong copywriting and communication skills.
Good understanding of digital marketing and social media best practice.
Analytical mindset with strong organisational skills.
Confident using Microsoft Office and online business systems.
Able to work independently and as part of a team.

Desirable

Shopify or other e-commerce platform experience.
Canva, Adobe Express or similar design software.
Meta Business Suite, LinkedIn Campaign Manager or scheduling tools.
Basic photography or video editing skills.
Experience in manufacturing, healthcare or the dental sector (beneficial but not essential).

We welcome applicants from a range of backgrounds and provide training to develop industry-specific knowledge.

Why Join WHW?

At WHW, we believe our people are key to our success. We are committed to creating a positive, supportive workplace where employees are encouraged to learn, develop and contribute new ideas.

We value teamwork, professionalism and continuous improvement, and we are proud to foster an inclusive culture where everyone is treated with respect and encouraged to grow.

To Apply

If you feel you are a suitable candidate and would like to work for WHW Plastics Ltd, please do not hesitate to apply.

WHW Plastics Ltd

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E-commerce & Digital Marketing Specialist