Marketing Data and Campaigns Manager

The Portfolio Group • Permanent • Hinckley, Leicestershire, England, United Kingdom • £36k - £40k / year • 3d ago

Our client is a market-leading provider of professional information and insight services, supporting organisations across the UK with trusted intelligence, compliance resources and industry expertise. Due to continued growth and investment, they are looking to strengthen their Sales & Marketing function with the appointment of a commercially focused, hands-on Data & Campaigns Manager.

This is an exciting opportunity for an analytical and proactive individual who enjoys transforming data into actionable sales and marketing strategies, whilst driving campaign performance and business growth.

Reporting into the Sales & Marketing leadership team, you will play a pivotal role in supporting both internal sales and marketing functions through data analysis, campaign management, reporting and process improvement.

You will be responsible for creating and delivering targeted campaigns, maintaining data quality, producing meaningful business insights and identifying opportunities to improve efficiency through automation and enhanced data processes.

Day to Day

Review and validate lead sources to ensure data accuracy and campaign effectiveness.
Analyse market trends and internal data to identify opportunities for targeted sales and marketing activity.
Create, manage and optimise telesales and marketing campaigns within the CRM platform.
Enrich and analyse data to support revenue growth and strategic decision-making.
Develop and maintain automated reporting and data management processes.
Identify and implement data validation, cleansing and enrichment tools.
Produce, monitor and report on key performance indicators.
Design and develop dashboards, visualisations and management reports.
Monitor and audit data quality across multiple business functions.
Gather and document business requirements from internal stakeholders.
Analyse complex datasets and present clear, actionable recommendations to senior management.
Support continuous improvement initiatives across sales and marketing operations.

YOU?

To be successful in this role, you will be a commercially minded data professional with a strong understanding of sales and marketing operations.

You will ideally have:

Proven experience in a Data Analyst, Campaign Manager, CRM Manager or similar role.
Experience working with CRM systems, ideally Salesforce.
A track record of delivering measurable results through data-led campaigns.
Strong analytical skills with the ability to interpret complex datasets.
Experience creating reports, dashboards and visualisations for business stakeholders.
Knowledge of data management, validation and cleansing processes.
Excellent communication and stakeholder management skills.
An understanding of sales processes and campaign performance metrics.
Strong organisational skills with the ability to manage multiple priorities.
A proactive, self-motivated approach and a passion for continuous improvement.

What's on Offer?

Opportunity to join a recognised industry leader with a strong reputation and established customer base.
A varied and impactful role with genuine influence across sales and marketing functions.
Ongoing professional development and career progression opportunities.
Supportive and collaborative working environment.
Opportunity to contribute to major business growth initiatives.

If you are passionate about data, campaign performance and turning insights into commercial results, I would be keen to hear from you.

51956CC

INDHIN

The Portfolio Group are acting on behalf of our client in recruiting for this position.

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