Social Media Marketing Manager

£30,000 - £35,000

Peterborough

Job Summary

Our client are seeking a creative, strategic, and results-driven Social Media Marketing Manager to lead our social media presence across multiple platforms. The ideal candidate will develop and execute engaging content strategies, grow our online community, strengthen brand awareness, and drive customer engagement while supporting overall marketing objectives.

Key Responsibilities

Develop and implement comprehensive social media strategies aligned with business goals.
Create, schedule, and publish engaging content across platforms including Facebook, Instagram, LinkedIn, X (Twitter), TikTok, YouTube, and emerging channels.
Manage the company's social media calendar and ensure consistent brand messaging.
Monitor trends, audience insights, and competitor activity to identify opportunities for growth.
Build and engage online communities by responding to comments, messages, and customer inquiries in a timely and professional manner.
Plan and execute paid social media advertising campaigns, including audience targeting, budget management, and performance optimisation.
Collaborate with marketing, sales, design, and content teams to support campaigns and product launches.
Track, analyse, and report on key performance metrics, providing actionable recommendations for continuous improvement.
Work with influencers, brand ambassadors, and external partners to increase brand reach.
Stay current with platform updates, industry trends, and social media best practices.

Key Skills

Social media strategy
Content creation
Community management
Paid social advertising
Copywriting
Analytics and reporting
Campaign planning
Brand management
Trend analysis
Communication and collaboration
Time management
Creativity

Key Performance Indicators (KPIs)

Growth in followers and audience engagement
Reach and impressions across social channels
Website traffic generated from social media
Lead generation and conversion rates
Return on ad spend (ROAS)
Engagement rate (likes, comments, shares, saves)
Campaign performance against objectives
Community response time and customer satisfaction

If this role is of interest to you, please can you email Fraser

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Social Media Marketing Manager