Direct Response Marketing Specialist

Insight Select • Permanent • Aylesford, Kent, England, United Kingdom • £40k / year • 5d ago

Direct Response Marketing Specialist
Aylesford, Kent | £40,000 | Permanent | Full Time | 40 Hours | Flexible Hours

Are you a data-driven marketer who loves seeing campaigns deliver real results? Looking for a role where you'll combine creativity with analytics whilst working for one of the UK's fastest-growing ecommerce brands?
Our client is looking for a Direct Response Marketing Specialist to join their growing marketing team, supporting the delivery and optimisation of Direct Response TV (DRTV) and print advertising campaigns. This is a fantastic opportunity for someone who enjoys analysing campaign performance, testing new ideas and making a genuine commercial impact within a fast-paced business.
The Role Working closely with internal teams and external agency partners, you'll play a key role in launching, monitoring and optimising direct response campaigns across TV and print. This position offers an exciting mix of campaign management, creative development and performance analysis.

Responsibilities include:

Supporting the day-to-day delivery of DRTV and print advertising campaigns
Assisting with campaign planning, launches and creative development
Coordinating campaign activity to ensure projects are delivered on time
Working alongside media agencies to optimise TV airtime and print placements
Running A/B tests and creative experiments to improve campaign performance
Monitoring campaign KPIs including ROAS, response rates and conversions
Analysing performance data to identify opportunities for improvement
Assisting with campaign budgeting and spend tracking
Building strong relationships with agency partners
Keeping up to date with industry trends and best practice in direct response marketing.

About You You'll be analytical, commercially minded and excited by performance marketing. You enjoy working with data but also have a creative side, allowing you to develop campaigns that generate measurable results.
You'll ideally have:

Experience within direct response, performance or campaign marketing
Strong analytical skills with the ability to interpret campaign data
Knowledge of KPIs including ROAS, CPA, attribution and conversion funnels
Experience working with agencies or external marketing partners
Excellent organisation and project management skills
A proactive attitude with a passion for testing, optimisation and continuous improvement
Strong communication skills and the ability to manage multiple campaigns simultaneously.

Benefits

Salary of £40,000
Private healthcare
Flexible working hours
Minimum 25 days' holiday plus bank holidays
Birthday off every year
Buy & sell holiday scheme
Paid sick leave
Enhanced maternity & paternity pay
Company pension
Free breakfast every morning
Free EV charging
Free monthly car wash
Staff discounts and free products
Casual dress code
Regular team events and charity fundraising
Cycle to work and electric vehicle salary sacrifice schemes.

Apply Today This is an exciting opportunity to join one of the UK's fastest-growing ecommerce businesses, where you'll have the chance to shape high-profile marketing campaigns, develop your skills and contribute directly to commercial growth. If you're passionate about performance marketing and thrive in a fast-paced environment, we'd love to hear from you.

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