Head of Marketing

SF Partners • Permanent • Birmingham, West Midlands, England, United Kingdom • £60k - £70k / year • 1w ago

SF Partners are working exclusively with a multi award winning robotics company based in Birmingham who are upscaling their operations and looking for a Head of Marketing.
£60,000 - £70,000
Office based

Ideally have worked within the US market and has luxury product experience.

THE ROLE
We are hiring a Marketing Lead to run the marketing - strategy, budget, channels and reporting - and to manage and develop the junior marketer. The channels: paid media, email, social, events and PR, SEO and content, with AI tools part of the team's standard working practice.
WHAT YOU'LL OWN
- Own brand consistency - identity, guidelines and tone everywhere the brand appears.
- Plan and run events and PR - trade shows, press releases, media relations and coverage.
- Set the marketing strategy - channel mix, launch plans, budgets and KPIs; brief agencies and develop the team.
- Manage the marketing budget - allocate spend across channels and track CAC, ROAS and MER.
- Run paid social - plan, build and optimise Meta and TikTok campaigns against ROAS and CAC targets.
- Direct ad creative - concepts, hooks and structured creative testing.
- Run email and SMS in Klaviyo - campaigns, flows, templates, deliverability, list health and A/B testing.
- Run retention - keep depositors and customers engaged; reduce refunds and cancellations.
- Build and manage the AI workflows used for research, content, optimisation and reporting.
- Maintain the team's shared prompts and AI tool standards.
- Manage visibility in AI search - content, entities and schema structured so AI assistants cite the brand.
- Own measurement and reporting - GA4, Shopify, Klaviyo and ad platform data joined to explain results and guide spend.
- Set the copy standard - clear, on-brand writing for ads, email, web and social.
EDUCATION & EXPERIENCE
- A strong degree (2:1 or above) in marketing, business or a related field - or equivalent experience
- 8+ years in digital marketing for D2C or ecommerce brands - owning channels, budgets and revenue targets
The qualifications and years above are a guide, not a gate - exceptional candidates who can demonstrate the same level of ability will always be considered.
WHAT YOU'LL BRING
- Google Ads - Search, Shopping / PMax and YouTube; keywords, feeds, bids and negatives
- Lifecycle email design - segmented welcome, abandonment, post-purchase and win-back flows
- AI content production - copy, images and video drafted with AI tools and edited to brand standard
- Short-form video and UGC - 9:16 content for TikTok, Reels and Shorts; creator pipelines
- Organic social and community management - channels grown and communities engaged
- Influencer and creator partnerships - sourced, briefed and measured
- SEO - keyword research, on-page optimisation and site structure
- Conversion tracking - pixels, server-side events and UTM discipline implemented and audited
- Shopify and CRO - storefront content, apps, A/B testing and conversion improvement
NICE TO HAVE
- Platform certifications - Google Ads / GA4, Meta Blueprint or Klaviyo Academy
- CIM Diploma or an equivalent professional marketing qualification
- Marketplace growth experience (Amazon Seller / Vendor Central)
- Premium consumer hardware or considered-purchase category experience

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