Marketing Automation Manager

The Work Shop Resourcing Ltd • Permanent • Poole, Bournemouth and Christchurch and Poole, England, United Kingdom • £45k / year • 6d ago

We are looking for a highly analytical and commercially minded Marketing & Sales Automation Manager on behalf of our amazing client, based in Poole, to drive the performance, optimisation, and scalability of our client’s marketing and sales operations.

This is a pivotal role that sits at the intersection of marketing, sales, data, technology, and revenue generation. You will be responsible for managing and optimising our marketing automation ecosystem, ensuring campaigns are executed seamlessly, leads are nurtured effectively, reporting is accurate, and sales and marketing teams have complete visibility of performance across the buyer journey and use of HubSpot.

You will own the implementation, optimisation, and continuous improvement of marketing and sales automation processes, with a strong focus on data analytics, attribution modelling, lead management, campaign performance, reporting, and revenue operations making use of HubSpot.

The ideal candidate combines technical expertise with commercial awareness and thrives on transforming data into actionable insights that accelerate pipeline growth and improve marketing ROI.

Job title: Marketing & Sales Automation Manager

Contract type: Permanent

Hours: 40 hours per week, Monday to Friday, 8:00 am to 5:00 pm. This is an on-site role, with some flexibility considered for the right candidate.

Location: Poole

Holiday: 30 days paid (inc. Bank holidays)

Key Responsibilities of the Marketing Automation Manager

Marketing Automation & Campaign Execution
Manage and optimise the marketing automation platform, ensuring best-practice use of workflows, nurturing programmes, lead scoring, segmentation, and campaign automation.
Collaborate with marketing teams to plan, build, launch, monitor, and optimise multi-channel campaigns.
Lead the implementation of email marketing campaigns, including segmentation, content set-up, automation workflows, tracking, testing, optimisation, and performance reporting.
Develop automated customer journeys that improve engagement, lead conversion, and customer retention.
Ensure campaign data is captured accurately across all marketing and sales touchpoints.
Drive continuous improvement of lead generation and lead nurturing processes.
Continuously update and optimise lead lifecycle processes and lead scoring systems
Maintain data hygiene, database accuracy, and account health in line with the latest GDPR best practices.

Key Skills & Experience of the Marketing Automation Manager

Essential

Minimum 2 years’ proven experience managing marketing and sales automation platforms; HubSpot experience is highly desirable.
Strong understanding of marketing campaign implementation and optimisation.
Experience building, executing, and analysing automated marketing programmes.
Strong knowledge of marketing attribution models and customer journey mapping.
Experience creating dashboards, reports, and performance measurement frameworks, with the ability to define, track, and interpret KPIs that measure marketing and sales effectiveness.
Excellent data analysis skills with the ability to interpret complex datasets and communicate insights clearly.
Experience working closely with both marketing and sales teams.
Strong understanding of CRM systems, lead management, lead scoring, and pipeline reporting.
Experience driving process improvements across marketing and sales operations.
Strong project management and stakeholder management skills.
Familiar with GDPR and best practices in data compliance and customer data handling.

Desirable

Bachelor’s degree in marketing, data analytics, or a related field preferred.
Able to thrive in a fast-paced environment and adapt to shifting priorities.
Experience in a fast-paced marketing team; B2B marketing experience is desirable.
Strong commercial mindset; sales experience is advantageous.
Knowledge of Revenue Operations (RevOps) principles.
Familiarity with Smartsheet, Google Analytics, CMS (WordPress)
Knowledge of AI-driven marketing automation technologies.

Marketing, Sales, Retail, Hospitality, HubSpot, Automation, Data

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