Brand & Marketing Consultant

Michael Page • Temporary • Liverpool, Merseyside, England, United Kingdom • 2w ago

A unique opportunity for an experienced marketing and brand leader to define and deliver the strategic vision for a rapidly growing sports-sector business, creating clear brand positioning, marketing direction and scalable growth plans. Working closely with the founders, you will lead brand development, activations, launches and community engagement initiatives while building a best-in-class marketing function to support ambitious UK expansion.

Client Details

An sports and leisure start-up undergoing rapid UK expansion, seeking to establish a market-leading brand through strategic marketing, community engagement and innovative customer experiences.

Description

Brand Strategy & Development

Develop and implement a long-term brand strategy aligned with business objectives.
Define brand positioning, messaging architecture and core brand pillars.
Create a consistent brand experience across all customer touchpoints.
Ensure all communications reflect a clear and differentiated brand identity.

Marketing Leadership

Develop strategic marketing plans covering short, medium and long-term objectives.
Create a marketing roadmap with clear deliverables and measurable outcomes.
Identify opportunities to drive brand awareness, engagement and customer acquisition.
Advise senior leadership on marketing priorities and investment decisions.

Content & Communications

Provide strategic direction to internal content teams, freelancers and external partners.
Ensure content, social media and campaign activity align with the broader brand vision.
Develop communication frameworks that drive consistency across channels.
Support the evolution of a social-first and community-led marketing approach.

Activations, Events & Launches

Design and deliver marketing strategies to support new site launches, events and key commercial initiatives.
Create innovative activation campaigns that engage customers and local communities.
Develop partnership opportunities with businesses, influencers, ambassadors and key stakeholders.
Support PR and promotional activity that enhances brand visibility.

Growth & Commercial Performance

Use insight and market analysis to identify growth opportunities.
Develop customer engagement and retention strategies.
Monitor performance against agreed KPIs and recommend continuous improvements.
Build scalable marketing processes capable of supporting future expansion.

Stakeholder Management

Act as a trusted advisor to founders and senior leadership.
Collaborate with internal teams and external partners to deliver strategic objectives.
Present marketing recommendations, plans and performance updates to key stakeholders.

Profile

Experience

Proven experience in a senior marketing, brand strategy or consultancy role.
Strong track record of developing and implementing successful brand strategies.
Experience within high-growth, entrepreneurial or start-up environments.
Demonstrable success delivering marketing programmes that have driven measurable business outcomes.
Experience within sports, leisure, lifestyle, wellness or consumer-facing sectors is highly desirable.
Successful delivery of brand launches, community activations, events and customer engagement initiatives.

Knowledge & Skills

Strong understanding of modern brand-building and integrated marketing principles.
Experience developing multi-channel marketing strategies.
Excellent knowledge of social media, content marketing and audience engagement.
Strong commercial awareness and strategic thinking capability.
Ability to translate business goals into clear marketing plans and actionable initiatives.
Excellent stakeholder management and communication skills.

Personal Attributes

Entrepreneurial and commercially minded.
Comfortable operating in a fast-paced and evolving environment.
Able to manage multiple projects, priorities and competing demands.
Creative thinker with strong problem-solving abilities.
Passionate about building brands, engaging communities and creating memorable customer experiences.
Hands-on and delivery-focused, with the ability to move seamlessly between strategy and execution.

Job Offer

Competitive daily rate
Temporary contract offering flexibility and varied responsibilities.

If you're interested in this role, apply now.

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