Strategic Marketing Manager

Forrest Recruitment • Permanent • Sale, Greater Manchester, England, United Kingdom • £50k / year • 4d ago

Strategic Marketing Manager Sale Up to £50,000 doe

** Plus, employee bonus scheme, up to an additional £2,500 pa **
Working for a market-leading manufacturer who supply to customers across the UK, Europe and Asia. We are looking for a commercially minded, hands-on Marketing Manager, who is accustomed to developing strategies and personally implementing them.

Core duties include building, implementing and measuring strategic marketing activity, working to continually optimise performance and sales revenue. You will be responsible for generating campaigns, increasing website performance, improving conversion rates and enhancing our market presence across key industries and territories, whilst managing, motivating and developing a team of one

This is an excellent opportunity for an ambitious marketer who enjoys autonomy, embraces responsibility, brings fresh ideas to the table and thrives in a fast-paced growth environment.

Key Duties:

Lead Generation & Revenue Growth: Develop and execute marketing strategies focused on generating qualified sales opportunities and supporting revenue growth.
Work closely with the Commercial and Sales team to align marketing activity with business objectives and commercial priorities.
Build and optimise lead generation campaigns across multiple channels.
Develop and execute targeted outbound campaigns using customer data, market intelligence and prospect research.
Support new product launches and commercial initiatives through integrated marketing campaigns.
Work closely with the sales team to identify target customers, data quality, campaign execution and supporting follow-up activity.
Support targeted campaigns through the effective use of literature, samples and structured follow-up processes
Digital Marketing, SEO, PPC & CRO: Support digital marketing activity to drive lead generation and commercial growth.

Work with external agencies to deliver SEO, PPC and website optimisation activity.
Maintain oversight of website performance, user experience and lead conversion, identifying opportunities to improve results.
Use data and analytics to track performance, measure ROI and drive improvements.
Contribute to ongoing testing and optimisation of digital campaigns and the website journey.

Content & Campaign Management: Plan and execute integrated marketing campaigns across email, LinkedIn, content marketing, PR, social media and digital channels.

Create compelling content including case studies, blogs, videos, technical guides, brochures, customer success stories and social content.
Develop campaign messaging that clearly communicates customer value and differentiates PPL from competitors.
Ensure consistency of messaging and branding across all customer touchpoints.
Team Leadership: Manage, mentor and develop a Marketing Executive.

Prioritise workloads and ensure marketing projects are delivered effectively and on time.
Create a culture of accountability, continuous improvement and professional development
Market Intelligence & Strategic Development: Analyse customer behaviour, market trends, competitor activity and campaign performance to identify growth opportunities.

Use data and insight to recommend improvements and influence business decisions.
Present recommendations, performance updates and strategic initiatives to senior leadership.
Bring fresh thinking and new ideas that challenge convention and support business growth.
Maintain high standards of data quality and integrity to support effective targeting and lead generation.
Provide clear, actionable insight to the Sales team to support pipeline development and conversion.

Events & Industry Engagement: Lead the planning and execution of exhibitions, conferences and industry events.

** Please only apply if you are happy to be 100% office based **

If you have proven strategic marketing-based experience & are accustomed to working in a small progressive team, working closely with internal sales teams to drive sales revenue, then please email your CV FAO Lisa.

Please note that due to the high volume of applications we receive, only those successfully shortlisted for the role will be personally contacted.

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