Global CRM Lead

Michael Page • Permanent • Reading, Reading, England, United Kingdom • 2h ago

This role is responsible for building and leading a global CRM function from the ground up, with a strong focus on improving data quality and driving adoption across multiple regions. It combines strategic ownership with hands-on delivery to create an effective, scalable CRM ecosystem supporting both B2B and B2C growth.

Client Details

An international organisation operating across both B2B and B2C markets, with a presence in multiple regions. The business is focused on delivering high-quality products and driving innovation while continuing to scale and evolve globally

Description

Lead global CRM transformation, owning strategy, roadmap, and delivery
Cleanse, standardise, and govern data to ensure accuracy and consistency
Drive CRM adoption through training, communication, and change management
Build and optimise CRM (HubSpot), including migrations and integrations
Create automation workflows for marketing, lead management, and segmentation
Develop reporting and insights to support business decision-making
Collaborate with regional teams to align processes and systems globally
Support cross-functional teams (sales, marketing, customer service)
Manage integrations and ensure CRM scalability and performance
Lead and support a small team to deliver key CRM initiatives

Profile

Proven experience in CRM leadership across global B2B and B2C environments
Strong track record in improving data quality and implementing governance frameworks
Skilled in driving change and influencing stakeholders across regions and functions
Hands-on approach, comfortable balancing strategy with execution
Technically proficient in CRM platforms, automation, integrations, and reporting tools
Adaptable and proactive, able to bring structure to evolving or ambiguous environments
Excellent communicator, able to translate complex concepts for diverse audiences
Collaborative leader with experience managing or mentoring small teams

Job Offer

Competitive salary aligned with market benchmarks
Fully remote working (UK-based, ideally in the South of England)
Annual bonus scheme
25 days' annual leave plus bank holidays
Employer pension contribution

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