Head of Brand, Digital & eCommerce

Michael Page • Permanent • Bridgwater, Somerset, England, United Kingdom • £70k - £80k / year • 5d ago

This role leads the overall marketing strategy, integrating brand, digital marketing, and eCommerce to drive customer acquisition, conversion, and retention. It requires cross-functional leadership to align teams, optimise performance through data-driven campaigns, and deliver consistent, commercially impactful growth.

Client Details

Our client continues to scale and are dedicated to providing excellent patient care and innovative healthcare solutions. They are looking for a skilled professional to enhance their marketing presence and support their mission to deliver high-quality services for their consumers and customers.

Description

Develop and lead the overall strategy, covering brand, digital marketing, and eCommerce performance
Protect and grow brand reputation with consistent messaging across all channels and touchpoints
Drive customer acquisition, conversion, and retention through data-led campaigns and digital activity
Lead and develop a high-performing, cross-functional digital marketing team
Collaborate with senior leadership and operational teams to align marketing with business goals
Manage and optimise marketing budgets to deliver strong ROI and commercial impact
Oversee website, content, social media, and digital performance (including SEO and campaigns)
Create effective internal communications to engage teams and align them with strategy
Implement scalable processes and tools to improve marketing efficiency and adoption
Measure, analyse, and report on performance, using insights to continuously improve results

Profile

About You:

Proven senior marketer with experience across brand, digital, and eCommerce
Delivers measurable growth across acquisition, conversion, and retention
Strong team leader sets direction, builds capability, drives performance
Credible operator across functions; works closely with ops and leadership
Data-led; confident with KPIs, insight, and ROI optimisation
Comfortable managing pace, complexity, and multiple priorities
Clear communicator turns strategy into simple, usable plans
Commercially focused with tight control of budgets and investment decisions
Pragmatic, hands-on, and solutions-driven
Protects brand while keeping messaging human and effective

Job Offer

Competitive salary of £70,000-£80,000 per annum
Hybrid working model: 3 days on-site, 2 days remote
Private healthcare cover
Employer pension contribution
25 days annual leave plus bank holidays
Supportive, professional, and collaborative working environment

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