Digital Marketing Specialist - B2B

Michael Page • Permanent • Manchester, Greater Manchester, England, United Kingdom • £38k - £42k / year • 10h ago

The Digital Marketing Specialist - Hybrid Working role is a B2B Marketing role within the industrial/manufacturing sector requires expertise in creating and implementing effective online marketing strategies. Based in Manchester, this permanent position is within an established team of 5+ team members.

Client Details

This organisation is a well-established medium-sized company operating in the industrial/manufacturing sector. Known for its commitment to innovation and quality, the company provides a supportive environment and values expertise in the marketing and agency domain.

Description

The key responsibilities for the Digital Marketing Specialist - B2B role will include:

Develop and execute digital marketing strategies to enhance online presence and brand visibility.
Optimise website content and manage SEO/SEM campaigns for improved search engine rankings.
Oversee social media channels to drive engagement and promote products and services.
Monitor and analyse digital marketing performance using analytics tools, providing actionable insights.
Create and manage targeted email marketing campaigns to support business objectives.
Collaborate with internal teams to align marketing efforts with overall company goals.
Stay updated on industry trends and emerging digital technologies to implement best practices.
Coordinate with external agencies and vendors for specialised marketing initiatives.

Profile

A successful Digital Marketing Specialist - B2B should have:

3+ years experience in Digital Marketing
A background in B2B product is preferred, but not essential.
Strong knowledge of SEO, SEM, and social media management tools.
Experience in analysing marketing data and generating actionable insights.
Proficiency in content creation and campaign management.
Familiarity with digital marketing trends and tools.
Excellent communication and collaboration skills.
A relevant degree in marketing, business, or a related field.
Desirable experience includes a track record of utilising AI in day to day role, and familiarity with Marketing automation systems.

Job Offer

On offer for the Digital Marketing Specialist - B2B role:

Competitive salary up to £42K (experience dependent)
Hybrid working arrangement for enhanced work-life balance.
Permanent role with career growth potential.
Supportive and professional working environment.

If you are a motivated Digital Marketing Specialist looking to advance your career in Manchester, we encourage you to apply today.

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