Digital Marketing Executive

Page Personnel are partnering with an excellent business in Lancaster who have seen tremendous growth in 2020 and due to this are looking to add a Digital Marketing Executive to their team.

Client Details

An award winning European brand who service a range of clients across various industries

Description

As a Digital Marketing Executive, you will be reporting to the Marketing Manager, responsible for the further development of the digital marketing activities within the Marketing Team, in line with the overall company growth objectives. Duties will include but are not limited to;

- To implement and contribute to the overall marketing strategy and associated action plan consistent with, and in support of, the overall business objectives

- To provide input to the marketing department's strategic planning and to assist in the delivery of marketing plan to the associated budget.

- To focus on intelligent marketing, drilling down on the statistical data that is made available to the Department through Google Analytics, Magento and other software platforms including Moz Pro and NOSTO and ERP integration, to influence new and exciting ways of driving traffic to the websites and generating business opportunities and leads.

- To manage the company's Google Adwords budget to ensure that SEA is prominent, relevant, timely and supports the front-end sales generation, sales opportunities, and brand awareness

- To monitor competitor activity in this channel.

- Be creative in the design and production of all the companies e communications covering the company revenue streams, through Mailchimp and Photoshop, driving traffic to the company websites and generating opportunities.

- Proactive in remaining fully aware of products and services. To design and produce all company e communications for new and existing products and services, to support our product range growth and agility across the business sectors targeted by the company

- Introduce new digital platforms and online technology to the business that will support the future growth of the business

- Assist and influence the new company website development, and ERP integration on an ongoing basis.

- Promote the company and its products online and to influence the generation of leads and enquiries for direct sales, via online marketing channels.

- Support the Marketing Team in working collaboratively with Sales, Procurement and Systems.

- To maintain a clear and up to date picture of the company's online markets, customers, competitors, and products and influence the growth position of the business within those markets.

- To communicate, both internally and externally, any improvements or changes to products that will affect new and existing customers, introduced through a change in legislation, market requirements, or supplier developments.

- To work with the Marketing Manager on the Digital Marketing strategy and to support the Marketing strategies for the revenue streams of the business

- To work with the Content and Communications Leader and participate in weekly meetings to plan, implement, and control SEO and content tactics to support website objectives

Profile

To be considered for this role, you must;

- Have previous experience within digital marketing

- Have working knowledge of Google Adwords

- Possess excellent communication skills both verbally and written

- Have working knowledge of Magento (desirable)

Job Offer

£27,000-£33,000 + start date asap + excellent company benefits + hybrid working