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Marketing Communications Co-ordinator

Employer
Norican Group
Location
Altrincham, Greater Manchester
Salary
£20-£25k pa dependent on skills and experience
Closing date
10 Jan 2019

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Job Sector
Manufacturing
Contract Type
Permanent
Hours
Full Time
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Job Details

Norican Group is home to four leading, globally operating technologies: DISA, Italpresse Gauss (incorporating Italpresse Industrie and Gauss Automazione), StrikoWestofen and Wheelabrator, all strengthened by Norican Digital.

Covering all elements of the marketing communications mix, using both digital and traditional channels, to assist in the delivery of the global marketing communications plan for Norican Group and its brands, the Marketing Communications Co-ordinator will be involved in the following:

Projects

  • To help create and deliver short, medium and long term marketing communications campaigns to support the objectives, business strategies and growth ambitions of Norican Group and its brands. This role will cover all elements of traditional and digital marketing communications. Some elements will be created and delivered by you, in other instances you will be required to direct external suppliers, and elements will include:
    • Website – working in the Sitecore Content Management System
    • Branding
    • Copywriting and proof-reading
    • Email – using Dotmailer software
    • Videos / Animation / Photography/ Image creation
    • Advertising
    • Sales supports
    • Exhibitions and Seminars
    • Social media

      2019 major project:

  • Wheelabrator Vibro business growth
    • Attract new customers to this new business offering

Website

  • Continual development, adaptation and creation of content on the website to improve customer experience
  • Continual development, adaptation and creation of content on the website to perform better on search engines (SEO) using Google Analytics to provide insight and recommendations, to create the report, be aware of issues and act accordingly. Aid team with goal creation.
  • Approve website content updates from the team, ensuring that content is on brand and adheres to best practice. Ensure that these pages are translated (when applicable), assist in translation management with our external translation agency
  • Support the company’s PPC campaigns
  • Google Webmaster assistance: download alert reports, fix bugs or manage team and developers to fix bugs

Email

  • Working with the Head of Content, PR agency, and lines of business, assist in the planning, creation, proof-reading and sending of regular and promotional email campaigns. Deliver results and analysis.

Events

  • Support the team in developing and delivering events, and the digitalisation of events – getting events online in detail, promotion through the site, Social media posts pre, during and post-event.

The candidate:

The candidate will be a marketing communications all-rounder – a digital ninja with great communications skills, and superb attention to detail – with impeccable (written) grammar.

With a marketing degree and 2 years marketing communications experience.

You will have a positive, energetic and optimistic outlook, and fit with the company values:
Leading for sustainability, Respecting diversity and teamwork, Delivering on every commitment and Developing employee talent in order to achieve the company mission to Exceed customer expectations.

Company

Norican is a world-leading provider of technology for the formation and enhancement of metallic parts. We have four leading international brands: DISA, ItalPresseGauss, StrikoWestofen and Wheelabrator. Together, they offer customers a broad spectrum of integrated solutions, spanning green sand moulding, die casting, melting, transport

and dosing, as well as surface preparation.

All four brands are dependable partners to customers throughout the whole lifetime of their equipment, with comprehensive, swift, and knowledgeable aftermarket and service support. As one strong global partner, our mission is to ‘exceed our customer’s expectations’. We can serve our customers better, faster, and more efficiently, by working in partnership with them and delivering reliable, innovative solutions.   The brands work together with our digital experts to build innovative IIoT systems which are at the forefront of Industry 4.0 technology.

We serve a wide range of industries, including the global automotive, aerospace, foundry, and aluminium sectors, through a global network of engineering experts, manufacturing capacity, aftermarket upgrades, digital solutions and local service support.

As a single, strong, worldwide partner, we are always there for our customers, for the life of their equipment and beyond.

 

Equal Opportunities
We are proud to be a diverse employer, and we welcome candidates from all backgrounds.  We are committed to providing equal opportunities in all areas of work and business. We want people to achieve their best, which will in turn positively impact on our customers and the communities in which we live and work.   At Norican Group we empower people to be themselves within an inclusive and supportive environment, enabling everyone to achieve their full potential in line with their abilities and career aspirations.

Reasonable Adjustments
As an inclusive employer, we want to see every candidate performing at their best throughout the job application process, interview process and whilst at work. We therefore encourage you to inform us of any reasonable adjustments you might need to enable this to happen.

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