Group Head of Marketing

Group Head of Marketing - North London

Attractive basic salary plus bonus increasing with success​.

We are looking for a Group Head of Marketing to lead the marketing function and help guide the business on its go to market strategy. As part of the executive leadership team, you will plan and execute marketing activities to help achieve the financial and strategic business objectives, driving the team and wider business through exciting levels of growth. The position is based at our North London office, and in addition to the company’s direct marketing, you will have responsibility for channel marketing with publishers and resellers. You will also be responsible for shaping the new group company brand.

This is a fantastic opportunity for an ambitious marketeer to join a forward thinking organisation that is investing in marketing, where you can really make a difference.

Main responsibilities;

• Create systematic communication cadence through PR, email, social media and web
• Raise brand awareness in the industry and across main target audiences
• Create credible/deliverable multi-touch campaigns and sell to vendors and publishers
• Accountable for generating the marketing budget of 1.5% of revenue
• Control and instigate a growth plan for the group’s disparate databases of contacts
• Own vendor marketing relationships and obtain investment to build sales opportunities
• Inspire/motivate and organise the existing marketing team
• Establish/maintain comprehensive reporting metrics and update weekly on progress
• Development of marketing automation tools and lead on the new CRM system
• Monitor competitor and customer intelligence ensuring a competitive strategy

Experience/competencies/education;

• Experienced in B2B marketing preferably from the tech/software industry
• Degree level or other relevant educational qualification
• Strong on relationships with influencing skills to demonstrate ROI
• Outstanding written and spoken communication/presentation skills
• Data literate with a proven record of producing data reports
• Business awareness, commercial acumen and a hands-on management style
• Proven ability to tie demand creation efforts directly to sales pipeline
• Managed the development of social media programs
• Understanding of web dev principles and web technologies including HTML and CSS
• Familiar with an agile/iterative approach to working
• Conversant with web analytics, Google Adwords, and most generic marketing tools

Benefits:

• Attractive basic salary plus bonus increasing with success
• Monthly company performance bonus
• Excellent contributory pension scheme
• Professional development support
• A very real opportunity to become CMO within 2-3 years

About the Company:

£60m turnover, fast-growing business-to-business software distributor and reseller. Privately-owned, the group in its current form was created through the separate acquisitions in the last year of several established companies in the sector. Further acquisitions are in process to augment the consistent double-digit organic growth in the core business and to internationalise.