Digital Marketing Executive

Location
Warwick, Warwickshire
Salary
£22 - £25k
Posted
31 Aug 2017
Job Sector
Marketing
Contract Type
Permanent
Hours
Full Time

Role Summary  

  • Support the Digital Marketing Team Leader, Marketing Manager and Head of Marketing to establish the direction of digital marketing strategy and planning
  • Support the Digital Marketing Team Leader to develop and execute digital marketing strategy for all online platforms.
  • Implement and execute online marketing campaigns including full responsibility of eMarketing campaigns, from concept design and scheduling to ongoing implementation and performance tracking
  • Demonstrate technical ability to create and develop new digital assets with external agencies (apps and websites)

 

 

Responsibilities

  • Play a key role in all marketing projects from a digital perspective
  • Deliver projects and campaigns on time, on brand and in budget
  • Keep up-to-date with digital marketing trends and techniques
  • Manage external agencies
  • Manage daily operations for online campaigns and initiatives
  • Advise team members on emerging web platforms
  • Assist in campaign strategy and planning from a digital marketing point of view
  • Attend team meetings and other company events as required
  • Ability to effectively communicate information and ideas in written and verbal format
  • Manage the weekly enewsletter working alongside the Digital Content Editor
  • Cover social media and web platforms during absence/holidays
  • Assist all team members to ensure all department responsibilities are fulfilled
  • Assist in event planning from a eMarketing/Digital Marketing point of view
  • Any other reasonable duties required by the Team Leader, Marketing Manager or Head of Marketing.

Essential Skills

  • Strong command of the written word and creative content development skills
  • Sound understanding of marketing principles and the ability to apply each principle to online initiatives.
  • Strong understanding of analytics, conversion rates, click-through rates and other marketing metrics
  • Strong communication, strategic thinking and organisational skills, along with the desire to bring innovative ideas to the marketing team
  • Experience with Photoshop and InDesign desirable
  • e-marketing platforms such as Campaign Monitor
  • One year of hands on experience in a similar digital marketing role
  • Ability to troubleshoot problems
  • Ability to define new audience types
  • Good understanding of database concepts and segmentation
  • Ability to learn quickly
  • Knowledge of CRM and marketing automation desirable

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