PPC Manager (Client side) - London - £40k

Recruiter
Creative Personnel Limited
Location
London
Salary
£40000 per annum
Posted
02 Dec 2016
Job Sector
Marketing
Contract Type
Permanent
Hours
Full Time
PPC Manager (Client side) - London - £40k

My client is a leading global payments company based in the heart on London, they are known within the industry as dynamic, innovative and market leaders.

They are looking for someone to work from their HQ autonomously across Paid Search (PPC) Display and Paid Social. You will need to be able to articulate your work to both industry veterans and also board members; there will also be an opportunity to start your own team in the coming months.

Key Job Accountabilities:
- Lead digital paid media global strategy covering paid search, display and paid social
- Monitor and grow digital paid media traffic and revenue globally
- Manage external agencies to ensure company gets maximum value and that they deliver campaigns on time with impact clearly measured
- Provide media guidelines to diverse teams - Brand Marketing, IT, franchises, PR, ecommerce, social media, SEO, content, etc.
- Own overall digital paid media insight, reporting and tools, including developing a uniform set of KPIs and measures of return on investment, to ensure we are measuring success effectively and consistently
- Develop and drive the technical roadmap for paid media, ensuring prioritization by business impact
- Analyse paid media campaigns and optimize for reach and ROI
- Evaluate and suggest UX changes to improve paid media performance
- Stay at the forefront of digital media practices and share across the business acting as digital media champion

Experience:
- Proven track record in digital paid media capacity either agency or client side
- Extensive background hands on paid media is an absolute requisite; including research, forecasting, planning, execution and performance analysis
- Strong familiarity with ecommerce paid media campaigns, strategies and tactics
- Self-starter, efficient time management and strong problem solving skills
- Exemplary written and verbal communication skills; commercially oriented, confident, outgoing, articulate, persuasive.
- Strong media expertise: ecosystem, key players, publishers, agencies
- Strong background in customer acquisition, re-engagement and retention strategies
- International multi-lingual experience preferred
- Experience working in a multinational/matrix org structure
- Highly commercial and able to deploy a numerate, evidence based approach
- Competent use of paid media tools including Doubleclick, Adwords, web analytics, DMP, DSP, etc.
- Excellent understanding of measuring the impact of paid media, tracking KPIs and deriving insight
- Excellent knowledge of the latest best practices and ad products from Google, Facebook, and other media partners
- Good understanding of broader online and offline marketing mix and marketing attribution
- Fluent in English and an understanding of a second language preferred but not essential